This strategy counters the appearance of alcohol consumption being the norm at community events by implementing controls within commercial and city buildings. 

Has this strategy been proven to be effective?

Effects of Alcohol Advertising Exposure on Drinking Among Youth (Archives of Pediatrics & Adolescent Medicine)

When should I consider implementing this strategy?

  • Alcohol advertising is placed where youth can easily see it.
  • Consumption of alcohol at events appears to be the norm.

How do I implement this strategy?

Key Activities for Implementation:

  • Assess current city and building policies and determine where enhancements can be made.
  • Work with event organizers, city leaders, etc.
  • Start with small steps and work towards a larger goal.
  • Provide information and build support for change.

Alcohol Advertising Restrictions

Restricting Alcohol Sales at Public Events and Festival

Restricted Sales of Alcohol at Public Events