Restrictions on alcohol sponsorship refer to the control of alcohol-related sponsors at community events (i.e. large alcohol producers, local breweries/wineries, retailers such as bars). Restrictions on alcohol sponsorship can help deglamorize and reduce the normalization of adult binge-drinking.
What is this strategy?
Restrictions on alcohol sponsorship refer to the control of alcohol-related sponsors at community events. Sponsors can include large alcohol producers/companies, local breweries/wineries, or retailers such as bars or restaurants. Sponsors provide financial support for the event in return for promotions and advertisements at the event. Sponsorship may take different forms, including: (1) use of the sponsor's name in conjunction with the event; and/or (2) promotional items (such as t-shirts, flashlights, etc.) with the sponsor's logo. Restrictions on sponsorship can be instituted through a local ordinance or state law, or can be implemented voluntarily by a business, event or organization.
Examples include:
- prohibiting alcohol sponsorship of sporting events and community events
- prohibiting the distribution of alcohol promotional items
- prohibiting alcohol producer’s or retailer’s name from being associated with an event, particularly if youth are in attendance
- prohibiting signs with an alcohol or sponsor’s name from being displayed at an event, particularly if youth are in attendance
When should I consider implementing this strategy?
- When town events or sporting events are sponsored by alcohol producers, companies or local bars
- When the sponsor’s name is used in conjunction with local events
- When promotional items with the sponsors name/logo are provided at local events (i.e. t-shirts, flashlights, etc. are provided at local events).
How do I implement this strategy?
Key activities for implementation:
- Prohibit alcohol sponsorship of community events
- Prohibit the distribution of alcohol promotional items
- Prohibit alcohol producer or retailer name/logo from being associated with an event
- Prohibit signs with an alcohol or sponsor’s name from being displayed at an event